Social Media

CMG.ASIA

As a Social Media Team Leader, I planned and executed Social Media Strategy for monthly content and events on Facebook, Instagram, and YouTube.

#Achievements

Increased social media fans by 100% in one year on three platforms: Facebook, Instagram, and YouTube.
Increased social media engagement by 200% on Facebook and Instagram.
Enhanced their California Star Run event, which ranked in the Top 10 events that people mentioned the most on social media in November 2016. (Source: Buzzsumo)

Usman Khan

In my previous position as a Social Media and Business Development Associate, I created and manged social media for a real estate agent, including Facebook, Instagram, Twitter, TikTok, and YouTube.

#Achievements

Increased social media fans by 100% in three months
Increased social media engagement by 40% in three months

@linheatsfood

This is my TikTok channel where I create engaging videos that spotlight Toronto’s restaurants, cafés, and local events. It started with my love for content creation and a genuine passion for food. Several restaurants have reached out for features after seeing the organic traction my videos received. This account reflects my ability to create content that is both authentic and impactful.

#Achievements

20,000+ views on a single video with under 500 followers
500+ saves across multiple videos
99.4% of traffic driven by TikTok search, highlighting strong organic discoverability

Orange Model Management

In my previous position as a Social Media and Business Development Associate, I brought up ideas, recorded, and edited videos for their Instagram Reels and TikTok.

Inspirely STEAM Education

My second work placement gave me a chance to plan and create content on Social Media platforms including Facebook, Instagram, and Twitter. I created a Competitors Analysis report that includes: Strengths, Vision, Marketing channels, Message, Price, and Key program offer. Besides that, I also did a research of social media best practices to establish a Social Media Calendar so that we could keep our audience engaged and planning ahead regarding upcoming events.

VacationPal

My 2-month work placement allowed me to use Hootsuite to plan and post content on Facebook, Instagram, and Twitter. Moreover, I also wrote a report on Marketing and Competition analysis to help building a Marketing and Social Media plan.