Analytics

CMG.ASIA

As a Social Media Team Leader, I wrote weekly and monthly reports about our performance on Facebook, Instagram, and Youtube to measure the marketing effectiveness of new campaigns and sales strategies of marketing and sales teams. Morever, based on Social Media Analytics, I analyzed and evaluated data to provide strategic recommendations for improving social media content.

CFYC_Report_Facebook.pdf

CFYC_Report_Instagram.pdf

CFYC_Report_Youtube.pdf

TDCX

During my work as a Campaign Specialist, I analyzed the performance data of clients on Google AdWords and Google Analytics to understand their customers' insights and their Google campaigns' performances. From there, I provided strategic recommendations on Google AdWords Campaigns management in a consultative role to build and optimize campaigns based on customer needs and their company’s objectives.